#41 - What relevancy and pressure mean for unsubscribes
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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The unsubscribe rate is a key indicator as to whether or not CRM messaging is relevant.
It can also indicate whether or not your audience is fatigued due to the volume of messages they receive known as pressure.
But, relevancy and pressure are essentially to manage together to ensure your unsubscribe rate is as low as possible.
