#44 - The gap between privacy and personalization
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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Customers are concerned about data privacy.
It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization.
A recent study has some interesting data on the topic and interesting interpretations of the results.
This week we discuss the study, and results, and offer our own interpretations.
