#46 - 1st-party Data Is the Future of Acquisition
The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues
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As acquisition costs continue to rise due to the cost of using 3rd-party data, acquisition marketers will need better ways to build audiences and targets.
1st-party data isn’t just for CRM, it can be used to power effective targeting across social and the open web.
Today, we’ll chat a bit about how that works and how 1st-party data is the future of acquisition as well.
