20% - The Marketing Procurement Podcast

33 Episoade

1. Season 2 Coming 2Q24

   Publicat: 29.11.2023
2. This is Unsustainable w/ Caroline Johnson

   Publicat: 15.11.2023
3. Marketing Is an Investment w/ Brett Colbert

   Publicat: 01.11.2023
4. On Creative Effectiveness w/ George Tannenbaum

   Publicat: 18.10.2023
5. The Path to Great Work w/ Beverley Hammond and Susan Irving

   Publicat: 04.10.2023
6. Agency Model Innovation w/ Caroline Johnson

   Publicat: 20.09.2023
7. Tuning Up the Client-Agency Relationship w/ David Meikle

   Publicat: 06.09.2023
8. Just Say No w/ Niki McMorrough

   Publicat: 23.08.2023
9. 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

   Publicat: 09.08.2023
10. Madison Avenue Makeover w/ Michael Farmer

    Publicat: 26.07.2023
11. 2Bobs: Innoficiency in Your Agency

    Publicat: 12.07.2023
12. The Benchmark Problem w/ Jason Cammorata

    Publicat: 28.06.2023
13. The Day Everything Changed in CPG w/ Christy Lebor

    Publicat: 14.06.2023
14. Aligning the Incentives w/ Stuart Dunk

    Publicat: 31.05.2023
15. The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

    Publicat: 17.05.2023
16. The Marketing Procurement Academy w/ Magid Souhami

    Publicat: 03.05.2023
17. Let's Play Fair w/ J. Francisco Escobar

    Publicat: 19.04.2023
18. Better Relationships = Better Outcomes w/ Kim Walker

    Publicat: 05.04.2023
19. The End of The Billable Hour w/ Tim Williams

    Publicat: 22.03.2023
20. Can Agencies Be Consultants? w/ Leo Rayman

    Publicat: 08.03.2023