Brand Tuned - Rounded Business Design
A podcast by Shireen Smith - Vineri
156 Episoade
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REPOST: Daniel Priestley - Building the Dent Brand
Publicat: 29.04.2022 -
REPOST: David Aaker - Descriptive or Distinctive Name?
Publicat: 22.04.2022 -
REPOST: Rory Sutherland - On Brand, Advertising & More
Publicat: 15.04.2022 -
REPOST: Susan Payton, Business Storyteller
Publicat: 08.04.2022 -
The What and Why of Trade Secrets
Publicat: 01.04.2022 -
The Power of Animation in Branding with Christine Mackay
Publicat: 25.03.2022 -
How to Move Beyond Your Job Role To Trusted Adviser
Publicat: 18.03.2022 -
Becoming A Company Of One
Publicat: 11.03.2022 -
Shireen Smith - Creating Passion Brands
Publicat: 04.03.2022 -
Joe Glover - The Marketing Meetup Community
Publicat: 25.02.2022 -
Rebranding Rethink Press with Lucy McCarraher
Publicat: 18.02.2022 -
Colour Psychology with Karen Haller
Publicat: 11.02.2022 -
Lucy Werner - Strategy For Creating Hype
Publicat: 04.02.2022 -
Dumbing Down of Brand Assets with Nick Lehrain
Publicat: 28.01.2022 -
Market Orientation & Segmentation - Paige Arnof-Fenn
Publicat: 21.01.2022 -
Stephen Houraghan on The Changed Branding Industry
Publicat: 14.01.2022 -
Segmentation & Targeting - Branding Industry
Publicat: 07.01.2022 -
REPOST: Mark Ritson on Brand Strategy
Publicat: 31.12.2021 -
REPOST: Which Business Model?
Publicat: 24.12.2021 -
How To Stand Out From Your Competition — Niching
Publicat: 17.12.2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
