Brand Tuned - Rounded Business Design
A podcast by Shireen Smith - Vineri
156 Episoade
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Somi Arian interviews Shireen
Publicat: 10.12.2021 -
Niche Investment Comms with James Church
Publicat: 03.12.2021 -
Rory Sutherland - On Brand, Advertising & More
Publicat: 26.11.2021 -
Positioning with Paige Arnof-Fenn
Publicat: 19.11.2021 -
Why Not to Rely On Colour To Stand Out
Publicat: 12.11.2021 -
Is it Time to Change the Creativity First Mentality In Branding?
Publicat: 05.11.2021 -
David Aaker - Descriptive or Distinctive Name?
Publicat: 29.10.2021 -
How To Brand Using Trademarks Strategically
Publicat: 22.10.2021 -
Verbal Identity with Rob Meyerson
Publicat: 15.10.2021 -
Interview about Brand Tuned by Alison Jones
Publicat: 08.10.2021 -
Is IP a Constraint on Creativity?
Publicat: 01.10.2021 -
Stef Hamerlinck on Branding and Distinctiveness
Publicat: 24.09.2021 -
Somi Arian on Raising Women's Socioeconomic Status
Publicat: 17.09.2021 -
Logo Design Process with Ian Paget
Publicat: 17.09.2021 -
Creating a Meaningful Brand with Thomas Kolster
Publicat: 17.09.2021 -
Brand & Intellectual Property for Startups Vox Pops
Publicat: 17.09.2021 -
100th Episode Celebration of Brand Tuned
Publicat: 17.09.2021 -
Joe Gregory on the Role of IP in Branding
Publicat: 10.09.2021 -
Distinctiveness v Differentiation — Why Focus on Distinctiveness
Publicat: 03.09.2021 -
The Brand Starts With You
Publicat: 30.07.2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
