54 Episoade

  1. Mini episode: Brands reacting to COVID-19

    Publicat: 15.04.2020

  2. Mini episode: Brad Flowers and The Naming Book

    Publicat: 09.04.2020

  3. Mini episode: Career advice

    Publicat: 09.03.2020

  4. Season three wrap-up: How to build a brand experience

    Publicat: 15.01.2020

  5. Denise Lee Yohn fuses brand, business, and culture

    Publicat: 09.12.2019

  6. Myra El-Bayoumi doesn't mind blowing up the process

    Publicat: 02.12.2019

  7. Alan Brew sees corporate narrative as the evolution of positioning

    Publicat: 18.11.2019

  8. Ana Andjelic helps brands design for social influence

    Publicat: 11.11.2019

  9. Dennis Hahn makes brand culture by Swarming

    Publicat: 04.11.2019

  10. Caren Williams plays creative brain games with clients

    Publicat: 28.10.2019

  11. Fabian Geyrhalter builds a brand platform in one very long day

    Publicat: 21.10.2019

  12. Ken Pasternak plots impact versus effort

    Publicat: 14.10.2019

  13. Jeremy Miller helps you unlock your team's creative genius

    Publicat: 07.10.2019

  14. Season two wrap-up: Five themes for brand positioning

    Publicat: 22.01.2019

  15. David Aaker got religion on the power of stories

    Publicat: 10.12.2018

  16. Tim Riches builds bridges held up by brand pillars

    Publicat: 03.12.2018

  17. Miriam Stone uses the sticky note method

    Publicat: 26.11.2018

  18. Allen Adamson thinks Jerry Seinfeld would be a great brand manager

    Publicat: 19.11.2018

  19. Erminio Putignano connects big ideas and tiny details

    Publicat: 13.11.2018

  20. Adam Morgan asks clients what they hate most about their category

    Publicat: 05.11.2018

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.