54 Episoade

  1. Gareth Kay believes brands should show, not just tell

    Publicat: 29.10.2018

  2. Laura Ries has six brand positioning principles

    Publicat: 22.10.2018

  3. Marty Neumeier wrote a business thriller

    Publicat: 15.10.2018

  4. Wrapping up season one: Tips for the naming process

    Publicat: 02.07.2018

  5. Eli Altman started freelance naming at age sixteen

    Publicat: 25.06.2018

  6. Scott Milano does sprints in the morning

    Publicat: 18.06.2018

  7. Laurel Sutton could talk about linguistics all day

    Publicat: 11.06.2018

  8. Jonathan Bell starts with coffee and a sheet of paper

    Publicat: 04.06.2018

  9. Amanda Peterson considers CamelCase a crime

    Publicat: 29.05.2018

  10. Steven Price says "go," "maybe," and "maybe not"

    Publicat: 21.05.2018

  11. Clive Chafer has a wonderful thesaurus

    Publicat: 14.05.2018

  12. Shannon DeJong is a hummingbird and a drill

    Publicat: 14.05.2018

  13. Anthony Shore's naming partner is a neural network

    Publicat: 14.05.2018

  14. This is_ How Brands Are Built

    Publicat: 06.03.2018

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.