Impact Pricing
A podcast by Mark Stiving, Ph.D.
676 Episoade
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Service-Led Growth: Why, How and When to Utilize It with Karen Chiang
Publicat: 24.10.2022 -
Blogcast #77: How to Give Salespeople Discount Authority
Publicat: 21.10.2022 -
Memecast #80: Queen of Spades: Experts Buy Features, Everyone Else Buys Benefits
Publicat: 19.10.2022 -
How Accountants Should Price their Services with Geraldine Carter
Publicat: 17.10.2022 -
Blogcast #76: Why You SHOULD Give Salespeople Discount Authority
Publicat: 14.10.2022 -
Memecast #79: King of Diamonds: Salespeople Must Be Confident They Can Win at High Prices
Publicat: 12.10.2022 -
The Future of SaaS Packaging with Dor Sasson
Publicat: 10.10.2022 -
Blogcast #75: Why You Should NOT Give Salespeople Discount Authority
Publicat: 07.10.2022 -
Memecast #78: King of Clubs: Executives Show Interest in Value
Publicat: 05.10.2022 -
The Structure of SaaS Pricing and Designing SaaS Pricing Models with Ulrik Lehrskov-Schmidt
Publicat: 03.10.2022 -
Blogcast #74: Qdoba Knows their Buyer’s Decision Journey
Publicat: 30.09.2022 -
Memecast #77: King of Hearts: Value-based Pricing is Impossible
Publicat: 28.09.2022 -
Finding Value in the First Call: Asking the Right Questions with Bryan Whittington
Publicat: 26.09.2022 -
Blogcast #73: Training Salespeople
Publicat: 23.09.2022 -
Memecast #76: King of Spades: The Most Profitable Pricing Strategy
Publicat: 21.09.2022 -
How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq
Publicat: 19.09.2022 -
Blogcast #72: Discovered Value
Publicat: 16.09.2022 -
Memecast #75: Ace of Diamonds: Banish the Word 'Commodity'
Publicat: 14.09.2022 -
How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre
Publicat: 12.09.2022 -
Blogcast #71: Perfect Pricing
Publicat: 09.09.2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.