Inclusion and Marketing
A podcast by Sonia Thompson - Joi
158 Episoade
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157. The deal with the Target and Amazon boycotts, plus Spotify, and Emilia Perez happenings
Publicat: 03.04.2025 -
156. 2025 Inclusive marketing trends: Backed by data
Publicat: 27.03.2025 -
155. 5 Inclusive email marketing strategies
Publicat: 20.03.2025 -
154. How Sonoro is helping Toyota and other brands authentically engage Latino consumers
Publicat: 13.03.2025 -
153. Inclusive marketing done right: 7 Examples of brands tackling it in different ways
Publicat: 06.03.2025 -
152. Build a large and diverse audience with an email newsletter, with Maria Gharib
Publicat: 27.02.2025 -
151. Converting through case studies: How to infuse inclusion for more effectiveness
Publicat: 20.02.2025 -
150. Super Bowl VIX: Analyzing ads, decisions, commentary, and implications
Publicat: 13.02.2025 -
149. Inclusive marketing as an organizational standard, not an option
Publicat: 06.02.2025 -
148. Answer this question to convert more customers
Publicat: 30.01.2025 -
147. A critical lesson for marketers from the Blake Lively v. Justin Baldoni saga
Publicat: 23.01.2025 -
146. How to use data to increase customer success for all, with Deborah Pickett
Publicat: 16.01.2025 -
145. How to implement systems for inclusive marketing, with Kumi Croom
Publicat: 09.01.2025 -
144. A chat with Wistia co-founder and CEO about inclusive marketing
Publicat: 02.01.2025 -
143. The mistake that made me
Publicat: 27.12.2024 -
142. How to make more people feel seen, with Jasmine Star
Publicat: 19.12.2024 -
141. How to be effective with inclusive marketing over the long-term
Publicat: 12.12.2024 -
140. This AI tool assesses how inclusive brands are
Publicat: 06.12.2024 -
139. The biases we hold
Publicat: 28.11.2024 -
138. How smart brands demonstrate their values to consumers
Publicat: 21.11.2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
