The Accidental Marketer Podcast
A podcast by Impact Planning Group
129 Episoade
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How to Raise Prices After a Tariff—Without Losing Your Customers
Publicat: 25.04.2025 -
AI and the Benefits Ladder: Getting to What Customers Really Want
Publicat: 03.04.2025 -
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
Publicat: 27.03.2025 -
AI for Execution: How Marketers Can Finally Escape the Execution Trap
Publicat: 13.03.2025 -
The Strategy Shortcut You’re Probably Overlooking
Publicat: 26.02.2025 -
AI in Strategic Analysis: Combining Technology with Expertise
Publicat: 11.02.2025 -
How AI Supercharges Wargaming for Strategic Planning
Publicat: 27.01.2025 -
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
Publicat: 16.01.2025 -
Trends and Technologies Shaping 2024 and Beyond
Publicat: 23.12.2024 -
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Publicat: 13.12.2024 -
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Publicat: 21.11.2024 -
Breaking Free from the Annual Planning Cycle
Publicat: 25.10.2024 -
Leveraging AI to Transform Strategic Planning
Publicat: 24.09.2024 -
Market Shaping: Strategies for Redefining Your Competitive Landscape
Publicat: 07.09.2024 -
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
Publicat: 16.08.2024 -
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Publicat: 02.08.2024 -
Leveraging AI in Strategic Marketing: Insights and Innovations
Publicat: 18.07.2024 -
Boost Your Business Strategy with the Magic of Predictive Tools
Publicat: 06.06.2024 -
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Publicat: 20.05.2024 -
Is Your Business the only B2B Immune to Ozempic’s Impact?
Publicat: 07.05.2024
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
