The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episoade
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497. Making Work Fair
Publicat: 15.05.2025 -
496. The Hidden Costs of Inequity Aversion in Business
Publicat: 13.05.2025 -
495. The Human Side of Leadership w/ Willie Pietersen
Publicat: 08.05.2025 -
494. From Management Mess to Leadership Success
Publicat: 06.05.2025 -
493. Disrupting Implicit Bias
Publicat: 01.05.2025 -
492. Breaking Free from Functional Fixedness
Publicat: 29.04.2025 -
491. Unlocking the Power of Storytelling in Business
Publicat: 24.04.2025 -
490. Metaphors and Brand Connection
Publicat: 22.04.2025 -
489. Beyond Mentorship - How to Sponsor Success
Publicat: 17.04.2025 -
488. The Art of Getting Along
Publicat: 15.04.2025 -
487. What We Value
Publicat: 10.04.2025 -
486. Making It Easy: The Art of Seamless Sales
Publicat: 08.04.2025 -
485. The Social Art of Influence
Publicat: 03.04.2025 -
484. The Psychology of Pricing: Framing with Numbers
Publicat: 01.04.2025 -
483. Unlocking the Laws of Connection
Publicat: 27.03.2025 -
482. The Power of Unity in Persuasion
Publicat: 25.03.2025 -
481. The Consumer Insights Revolution
Publicat: 20.03.2025 -
480. Marketing to Mindstates
Publicat: 18.03.2025 -
479. The Housefly Effect: Small Changes, Big Impact
Publicat: 13.03.2025 -
478. The Power of Choice Architecture in Behavior Change
Publicat: 12.03.2025
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
