The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episoade
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217. Changing Health with the “EATS” Model and the Healthy Behavior Institute
Publicat: 12.08.2022 -
216. Unity: Cialdini’s 7th Principle of Persuasion
Publicat: 05.08.2022 -
215. Questionstorming at KIND / Mars with Beatrix Daros
Publicat: 29.07.2022 -
214. The Power of Regret with Daniel Pink
Publicat: 22.07.2022 -
213. Common Errors in Financial Decision Making with Dr. Chuck Howard
Publicat: 15.07.2022 -
212. That Time I Went Viral… with Dr. Daniel Crosby
Publicat: 08.07.2022 -
211. Corporate Social Responsibility Programs (That Work) with Wiam Hasanain
Publicat: 01.07.2022 -
210. How Minds Change with David McRaney
Publicat: 24.06.2022 -
209. Achieving Hyper-Performance with Dr. Agnis Stibe
Publicat: 17.06.2022 -
208. Worxogo: The AI-Powered Nudge Coach with Anant Sood
Publicat: 10.06.2022 -
207. Behavioral Bartending with Maker's Mark, featuring Greta Harper
Publicat: 03.06.2022 -
206. Nudging for Good at Walmart with Sarah Wilson
Publicat: 27.05.2022 -
205. Encouraging Kids’ Brain Development Through Music, with Emily Cadiz of Finnegan the Dragon
Publicat: 20.05.2022 -
204. Evolutionary Ideas with Sam Tatam, Ogilvy’s Global Head of Behavioural Science
Publicat: 13.05.2022 -
203. Brainy Health Benefits of Nature, with Dr. Jay Maddock
Publicat: 06.05.2022 -
202. Checking in with Dr. Marco Palma
Publicat: 29.04.2022 -
201. Creating Content People Can’t Help But Engage With featuring Katelyn Bourgoin
Publicat: 22.04.2022 -
200. A More Beautiful Question with Warren Berger
Publicat: 15.04.2022 -
199. Brainy Tips for Ethical Influence with Brian Ahearn
Publicat: 08.04.2022 -
198. Dunning-Kruger Effect: Behavioral Economics Foundations
Publicat: 01.04.2022
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.