The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episoade
-
197. You Have More Influence Than You Think with Vanessa Bohns
Publicat: 25.03.2022 -
196. Anthropology, Market Research & Behavioral Economics with Priscilla McKinney
Publicat: 18.03.2022 -
195. Saving Peru’s Environment One Nudge At A Time with BE OEFA
Publicat: 11.03.2022 -
194. Functional Fixedness: When All You Have Is A Hammer, Everything Looks Like a Nail
Publicat: 04.03.2022 -
193. How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses
Publicat: 25.02.2022 -
192. AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal
Publicat: 18.02.2022 -
191. Using Semiotics in Retail with Rachel Lawes
Publicat: 11.02.2022 -
190. The Voltage Effect with John List
Publicat: 04.02.2022 -
189. Influence Is Your Superpower with Yale’s Dr. Zoe Chance
Publicat: 28.01.2022 -
188. Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen
Publicat: 21.01.2022 -
187. Motivation and Incentives at Work with Kurt Nelson
Publicat: 14.01.2022 -
186. Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach
Publicat: 07.01.2022 -
185. How to Create Remarkable Experiences with Dan Gingiss
Publicat: 31.12.2021 -
184. Best of The Brainy Business in 2021
Publicat: 24.12.2021 -
183. The Power of Fast-Choice & Implicit Testing with CloudArmy’s Keith Ewart
Publicat: 17.12.2021 -
182. Using Biosensors to Unpack Human Behavior, with iMotions’ Jessica Wilson
Publicat: 10.12.2021 -
181. The Power of Metaphors for Brands with Olson Zaltman’s Malcolm and Hannibal Brooks
Publicat: 03.12.2021 -
180. Unboxing Videos: Why Do They Work?
Publicat: 26.11.2021 -
179. Sludge: What It Is and How to Reduce It, a Behavioral Economics Foundations Episode
Publicat: 19.11.2021 -
178. The Power of Us with Dr. Dominic Packer
Publicat: 12.11.2021
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
