The JM Buzz
A podcast by Journal of Marketing - Joi
Categories:
82 Episoade
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Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Publicat: 04.04.2024 -
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
Publicat: 28.03.2024 -
Should Hospitals Specialize in an Area or Diversify?
Publicat: 07.03.2024 -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Publicat: 29.02.2024 -
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Publicat: 15.02.2024 -
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Publicat: 08.02.2024 -
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Publicat: 01.02.2024 -
A Research-Proven Strategy for Companies to Survive Bankruptcy
Publicat: 25.01.2024 -
When Less Is More: The Power of Simple Packaging for Consumable Products
Publicat: 18.01.2024 -
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
Publicat: 11.01.2024 -
Hotels Should Pay Attention to Their Competitors' Reviews Too
Publicat: 04.01.2024 -
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
Publicat: 07.12.2023 -
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
Publicat: 16.11.2023 -
How Do Investors React to Crowdsourcing Contests?
Publicat: 09.11.2023 -
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
Publicat: 19.10.2023 -
Collaborating with Universities Makes Products More Attractive to Consumers
Publicat: 12.10.2023 -
How to Stop Customers from Abandoning Self-Designed Products
Publicat: 05.10.2023 -
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Publicat: 28.09.2023 -
Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason
Publicat: 14.09.2023 -
JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)
Publicat: 07.09.2023
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
