The JM Buzz

82 Episoade

1. Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?

   Publicat: 31.08.2023
2. Do Autonomous Products Deprive Us of Meaningful Experiences?

   Publicat: 24.08.2023
3. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

   Publicat: 17.08.2023
4. Brand Extensions Often Fail—Here's How To Them Up for Success

   Publicat: 10.08.2023
5. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

   Publicat: 27.07.2023
6. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

   Publicat: 13.07.2023
7. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

   Publicat: 06.07.2023
8. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

   Publicat: 29.06.2023
9. It's Time for Marketing Researchers to Change Their Approach to Gender

   Publicat: 22.06.2023
10. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

    Publicat: 08.06.2023
11. Creating Effective Marketing Messages Through Moderately Surprising Syntax

    Publicat: 01.06.2023
12. How Language Affects Content Engagement

    Publicat: 25.05.2023
13. Can Soda Brands Reduce Sugar Without Losing Sales?

    Publicat: 11.05.2023
14. When to Use Facts vs. Feelings for Soliciting Donations

    Publicat: 04.05.2023
15. How Effective is Advertising for Robotic Surgery?

    Publicat: 27.04.2023
16. Financial Vulnerability Is About More than Just Income

    Publicat: 20.04.2023
17. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Publicat: 13.04.2023
18. Answer This Question Before Selling a New Innovation

    Publicat: 06.04.2023
19. How Subscription Companies Can Avoid "Box Fatigue"

    Publicat: 30.03.2023
20. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

    Publicat: 23.03.2023