The JM Buzz

82 Episoade

1. Can You Trust Doctors' Yelp Ratings?

   Publicat: 16.03.2023
2. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

   Publicat: 09.03.2023
3. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

   Publicat: 02.03.2023
4. Three Simple Ways to Encourage App Adoption

   Publicat: 23.02.2023
5. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

   Publicat: 16.02.2023
6. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Publicat: 09.02.2023
7. Sell More to a Customer by Treating Other People and Property Considerately

   Publicat: 02.02.2023
8. How to Mitigate the Effects of Insider Selling

   Publicat: 26.01.2023
9. How Voice Technology Influences What We Reveal About Ourselves

   Publicat: 19.01.2023
10. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

    Publicat: 12.01.2023
11. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Publicat: 15.12.2022
12. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Publicat: 08.12.2022
13. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Publicat: 01.12.2022
14. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Publicat: 17.11.2022
15. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Publicat: 10.11.2022
16. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Publicat: 03.11.2022
17. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Publicat: 13.10.2022
18. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Publicat: 06.10.2022
19. How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance

    Publicat: 28.09.2022
20. Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity

    Publicat: 28.09.2022