The Local Marketing Trends Podcast
A podcast by Gordon Borrell - Luni
138 Episoade
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How KSL.com Became a Local Media 'Phoenix'
Publicat: 03.02.2025 -
Whither Local TV? Checking in With Gray Media's Pat LaPlatney
Publicat: 20.01.2025 -
The Dirty Little Secret to Exponential Growth in Sales
Publicat: 06.01.2025 -
What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
Publicat: 09.12.2024 -
Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
Publicat: 25.11.2024 -
Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
Publicat: 11.11.2024 -
Why Dozens of Buyers Have Been Snapping Up Newspapers
Publicat: 28.10.2024 -
Local Content Goldmine Starts to Deliver (Even for Radio!)
Publicat: 14.10.2024 -
Hyperlocal Site's 100-Year Plan: Help Local Businesses
Publicat: 30.09.2024 -
Riegsecker Sees Local Media at an Inflection Point
Publicat: 09.09.2024 -
Finally, Local Podcasting Might Be Catching On
Publicat: 26.08.2024 -
Are Digital Marketing Services Worth Selling?
Publicat: 12.08.2024 -
This Iconoclast Doesn't Mince Words on Today's Mass Media
Publicat: 29.07.2024 -
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
Publicat: 15.07.2024 -
The Forgotten Goldmine in Email
Publicat: 24.06.2024 -
Radio's New Leader Brings An Attitude To the Job
Publicat: 10.06.2024 -
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Publicat: 28.05.2024 -
TEGNA Finds a Set of AI Geniuses
Publicat: 13.05.2024 -
How Young Adults Search Online for 'Local' Information Might Surprise You
Publicat: 29.04.2024 -
It's the Email, Stupid
Publicat: 16.04.2024
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
