The Local Marketing Trends Podcast

A podcast by Gordon Borrell - Luni

138 Episoade

First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
Publicat: 01.04.2024
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
Publicat: 18.03.2024
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
Publicat: 20.02.2024
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
Publicat: 12.02.2024
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
Publicat: 05.02.2024
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
Publicat: 22.01.2024
Picking on Prognosticators: 2024 Predictions Worth Dissin'
Publicat: 08.01.2024
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
Publicat: 26.12.2023
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
Publicat: 11.12.2023
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
Publicat: 27.11.2023
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
Publicat: 13.11.2023
Wondering About the Profitability of Digital Sales
Publicat: 30.10.2023
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
Publicat: 23.10.2023
Why 2024 is Likely to Be a Windfall Year for OTT Sales
Publicat: 02.10.2023
Is Traditional Media Really Poised for a 'Comeback' in 2024?
Publicat: 18.09.2023
Uh-Oh. The Deer Have the Guns
Publicat: 04.09.2023
Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead
Publicat: 21.08.2023
Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In
Publicat: 07.08.2023
Looking Back on 99 Episodes, Looking Forward to Clones Taking Over
Publicat: 24.07.2023
Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'
Publicat: 10.07.2023

2 / 7

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

Visit the podcast's native language site

138 Episoade

First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI

Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'

Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep

Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media

Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code

Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?

Picking on Prognosticators: 2024 Predictions Worth Dissin'

We Come Bearing Gifts: Another Windfall for Local Media on the Horizon

News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'

What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets

As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?

Wondering About the Profitability of Digital Sales

Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google

Why 2024 is Likely to Be a Windfall Year for OTT Sales

Is Traditional Media Really Poised for a 'Comeback' in 2024?

Uh-Oh. The Deer Have the Guns

Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead

Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In

Looking Back on 99 Episodes, Looking Forward to Clones Taking Over

Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'