The Local Marketing Trends Podcast
A podcast by Gordon Borrell - Luni
138 Episoade
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Robots at Fast-Food Restaurants, at Airport Gates . . . And Now Writing Ad Copy
Publicat: 19.06.2023 -
Episode 97: Getting Smart Fast: What A.I. Means for Media & Advertising
Publicat: 05.06.2023 -
Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success
Publicat: 08.05.2023 -
Episode 95: The Biggest Content Opportunity of All
Publicat: 24.04.2023 -
Episode 94: 'Antenna Man' Plays David to Goliaths of Broadcasting
Publicat: 10.04.2023 -
Episode 93: Saga Suddenly Gets Serious About Digital
Publicat: 27.03.2023 -
Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase
Publicat: 13.03.2023 -
Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?
Publicat: 27.02.2023 -
Episode 90: Publishers Could Find a Fortune in Losing Cookies
Publicat: 13.02.2023 -
Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word
Publicat: 31.01.2023 -
Episode 88: We Didn't Attend CES-a-palooza, But We Found Two Smart Guys Who Did
Publicat: 17.01.2023 -
Episode 87: Who's Gonna Help SMBs Feed the Content Monsters They Created?
Publicat: 03.01.2023 -
Episode 86: Jeff Warshaw Weighs In On Audacy, iHeart, & Another Run at Cumulus
Publicat: 05.12.2022 -
Episode 85: The Gears That Will Drive Local Advertisers to Buy in 2023
Publicat: 22.11.2022 -
Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT
Publicat: 07.11.2022 -
Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back
Publicat: 24.10.2022 -
Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche
Publicat: 10.10.2022 -
Episode 81: Washington Post Exec: Rise of Remote Workers Benefits Local Media
Publicat: 26.09.2022 -
Episode 80: CEO Has a Vision of How Gannett Will Emerge as a Survivor in 10 Years
Publicat: 12.09.2022 -
Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032
Publicat: 29.08.2022
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
