The Marketing Architects
A podcast by Marketing Architects
169 Episoade
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Nerd Alert: How AI Will Change Marketing Structures
Publicat: 08.05.2025 -
The Differentiation vs Distinctiveness Debate
Publicat: 06.05.2025 -
Nerd Alert: Does Creative Consistency Matter?
Publicat: 01.05.2025 -
What Marketers Get Wrong About Targeting
Publicat: 29.04.2025 -
Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions
Publicat: 24.04.2025 -
The Louder You Are, the More You Grow: Why ESOV Still Works
Publicat: 22.04.2025 -
Nerd Alert: The Power of Creative Advertising
Publicat: 17.04.2025 -
The New Rules of Great Video Creative with Steve Babcock
Publicat: 15.04.2025 -
Nerd Alert: The Science Behind Emotional Advertising
Publicat: 10.04.2025 -
The CTV Hype Cycle: Separating Fact from Fiction
Publicat: 08.04.2025 -
Nerd Alert: Why Humor Wins in Advertising
Publicat: 03.04.2025 -
Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf
Publicat: 01.04.2025 -
Nerd Alert: The Psychology Behind Direct Mail Performance
Publicat: 27.03.2025 -
The Potential of AI Video with Seth Woodall
Publicat: 25.03.2025 -
Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty
Publicat: 20.03.2025 -
Marketing Like a Challenger with Chuck Hengel
Publicat: 18.03.2025 -
Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance
Publicat: 13.03.2025 -
Great Marketing Tells Great Stories
Publicat: 11.03.2025 -
Nerd Alert: Brand Awareness vs Brand Salience
Publicat: 06.03.2025 -
Synthetic research vs human insights in marketing
Publicat: 04.03.2025
Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
