169 Episoade

  1. Nerd Alert: The Problem with Last-Touch Attribution

    Publicat: 27.02.2025

  2. How Category Entry Points Shape Buying

    Publicat: 25.02.2025

  3. Nerd Alert: How Media Channel Combinations Impact Performance

    Publicat: 20.02.2025

  4. Why Digital Advertising Is Failing Marketers with Bob Hoffman

    Publicat: 18.02.2025

  5. Nerd Alert: The Extraordinary Cost of Dull

    Publicat: 13.02.2025

  6. The Effectiveness Principles You Need to Know

    Publicat: 11.02.2025

  7. Nerd Alert: What Makes a Great Super Bowl Ad?

    Publicat: 06.02.2025

  8. How to Spot Effective Super Bowl Ads

    Publicat: 04.02.2025

  9. Nerd Alert: Digital vs. Traditional Advertising

    Publicat: 30.01.2025

  10. The Art and Science of Creative Effectiveness

    Publicat: 28.01.2025

  11. Nerd Alert: How Cultural Imprinting Accelerates Brand Growth

    Publicat: 23.01.2025

  12. The Truth About Agency Models

    Publicat: 21.01.2025

  13. Nerd Alert: How Advertising Improves Pricing Power

    Publicat: 16.01.2025

  14. Secrets to TV Advertising Success

    Publicat: 14.01.2025

  15. Nerd Alert: How Effective is Paid Search?

    Publicat: 09.01.2025

  16. Marketing Predictions for 2025

    Publicat: 07.01.2025

  17. Nerd Alert: Why You Should Invest in Attention

    Publicat: 02.01.2025

  18. The Most Effective Brands of 2024

    Publicat: 31.12.2024

  19. 2024's Marketing Wins and Fails

    Publicat: 23.12.2024

  20. Nerd Alert: How Consumer Behavior Has Changed

    Publicat: 19.12.2024

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Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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