WFA's Better Marketing Pod with David Wheldon
A podcast by World Federation of Advertisers (WFA)
42 Episoade
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Publicat: 28.04.2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Publicat: 02.04.2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Publicat: 26.03.2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Publicat: 05.03.2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Publicat: 12.12.2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Publicat: 27.11.2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Publicat: 03.09.2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Publicat: 30.05.2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Publicat: 02.05.2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Publicat: 29.03.2024 -
Better Marketing Pod 2023 key learnings
Publicat: 19.12.2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Publicat: 23.10.2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Publicat: 22.09.2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Publicat: 09.08.2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Publicat: 20.07.2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Publicat: 17.05.2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Publicat: 12.04.2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Publicat: 08.03.2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Publicat: 09.02.2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Publicat: 14.12.2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
