2Bobs—with David C. Baker and Blair Enns

200 Episoade

1. Inbound, Outbound, and In Between

   Publicat: 29.03.2023
2. The Perils of "Good/Better/Best" Pricing

   Publicat: 15.03.2023
3. Reverse Trojan Horse Syndrome

   Publicat: 01.03.2023
4. Is Your Firm Addicted to New Business?

   Publicat: 15.02.2023
5. Secret Tradecraft of Elite Advisors

   Publicat: 01.02.2023
6. Innoficiency in Your Agency

   Publicat: 18.01.2023
7. Churn, Baby, Churn

   Publicat: 04.01.2023
8. Reboot Your Culture Through New Business

   Publicat: 21.12.2022
9. Who Should Be Promoted?

   Publicat: 07.12.2022
10. Maintaining the Expert Position...After the Sale

    Publicat: 23.11.2022
11. When Your Engagement Level Drops

    Publicat: 09.11.2022
12. The Marketing Procurement Problem

    Publicat: 26.10.2022
13. The Agency Gatekeeper

    Publicat: 12.10.2022
14. Prostitutes and Scope Creep

    Publicat: 28.09.2022
15. How Would You Prepare for a Downturn?

    Publicat: 14.09.2022
16. Selling Should Be Fun or You Aren't Doing It Right

    Publicat: 31.08.2022
17. Models Everywhere

    Publicat: 17.08.2022
18. How Categories and Positioning Options Might Change

    Publicat: 03.08.2022
19. The Evolution of a Marketing Firm

    Publicat: 20.07.2022
20. Shortcomings of the EBITDA Multiplier

    Publicat: 06.07.2022