Impact Pricing
A podcast by Mark Stiving, Ph.D.
676 Episoade
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Blogcast #43: Don’t Confuse Your Buyers
Publicat: 04.03.2022 -
Memecast #48: Small Improvement
Publicat: 02.03.2022 -
Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren
Publicat: 28.02.2022 -
Blogcast #42: Willingness to Accept
Publicat: 25.02.2022 -
Memecast #47: Creating Value
Publicat: 23.02.2022 -
What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu
Publicat: 21.02.2022 -
Memecast #46: Signal of Quality
Publicat: 18.02.2022 -
Memecast #45: Reference Prices
Publicat: 16.02.2022 -
Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela
Publicat: 14.02.2022 -
Blogcast #41: Opportunity Costs and Pricing
Publicat: 11.02.2022 -
Memecast #44: Fulcrum
Publicat: 09.02.2022 -
Pricing for Lifetime Value of a Customer with Paul Orlando
Publicat: 07.02.2022 -
Blogcast #40: Call It Customer Impact!
Publicat: 04.02.2022 -
Memecast #43: Pricing has Emotional Power
Publicat: 02.02.2022 -
How Machine Learning is Changing Pricing Optimization with Damien Robert
Publicat: 31.01.2022 -
Blogcast #39: The Art of Pricing
Publicat: 28.01.2022 -
Memecast #42: Real Value Comes From Real Differentiation
Publicat: 26.01.2022 -
Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary
Publicat: 24.01.2022 -
Blogcast #38: The Best Attitude for a Great Value Conversation
Publicat: 21.01.2022 -
Memecast #41: Costs Don't Drive Pricing
Publicat: 19.01.2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.