Keep Optimising
A podcast by Chloe Thomas - Miercuri
252 Episoade
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Partnerships: Why Affiliate Marketing Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse
Publicat: 26.03.2025 -
Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black
Publicat: 19.03.2025 -
Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax
Publicat: 12.03.2025 -
Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription
Publicat: 05.03.2025 -
Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue
Publicat: 26.02.2025 -
Customer Retention: Mistakes to Avoid with Thomas Lalas
Publicat: 19.02.2025 -
Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton
Publicat: 12.02.2025 -
Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital
Publicat: 05.02.2025 -
Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce
Publicat: 29.01.2025 -
Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock
Publicat: 22.01.2025 -
Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever
Publicat: 15.01.2025 -
AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital
Publicat: 08.01.2025 -
AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner
Publicat: 01.01.2025 -
AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann
Publicat: 25.12.2024 -
AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer
Publicat: 18.12.2024 -
AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey
Publicat: 11.12.2024 -
Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly
Publicat: 04.12.2024 -
Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink
Publicat: 27.11.2024 -
Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab
Publicat: 20.11.2024 -
Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3
Publicat: 13.11.2024
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/
