The State of CRM in BtoC

46 Episoade

1. #26 - Rethinking CRM Attribution

   Publicat: 02.11.2021
2. #25 - Making the right Martech Decisions in a Shifting Market - w/ Cory Munchbach, COO @ BlueConic

   Publicat: 26.10.2021
3. #24 - Start today to get the most out of Black Friday

   Publicat: 19.10.2021
4. #23 - Multichannel vs. Omnichannel - How marketers can use data to build their strategy

   Publicat: 12.10.2021
5. #22 - Segmentation vs. Individualization - two different approaches to personalization

   Publicat: 05.10.2021
6. #21 - Top 10 themes from CRMC Chicago - Sept. 8-10th 2021

   Publicat: 21.09.2021
7. #20 - The environmental impact of CRM

   Publicat: 31.08.2021
8. #19 - What is the difference between pressure and fatigue?

   Publicat: 24.08.2021
9. #18 - Data privacy Q&A w/ Constantin Pavléas - part 2

   Publicat: 17.08.2021
10. #17 - Back to school CRM strategy

    Publicat: 10.08.2021
11. #16 - Data privacy Q&A w/ Constantin Pavléas - part 1

    Publicat: 04.08.2021
12. #15 - The importance of treating consumers as individuals

    Publicat: 13.07.2021
13. #14 - The impact of your CRM strategy on Deliverability w/ Lauren MEYER

    Publicat: 29.06.2021
14. #13 - How will the iOS15 privacy update impact email marketing?

    Publicat: 22.06.2021
15. #12 - What does the CRM landscape look like?

    Publicat: 15.06.2021
16. #11 - CRM Automation Bloopers

    Publicat: 08.06.2021
17. #10 - Putting the R back in CRM. w/ Melissa Berger from Digitas

    Publicat: 01.06.2021
18. #9 - Travel customer marketing in the Covid era and beyond with Annemarie Van Hecke from TUI

    Publicat: 18.05.2021
19. #8 - Enterprise, independent, headless, oh my! What will the future of CDPs look like? w/ Greg Blond

    Publicat: 11.05.2021
20. #7 - How Costa Cruises has adapted to the new world of travel - Stefano Pinzani, Consumer Marketing Director, Northern Europe

    Publicat: 04.05.2021